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September
2004
Completed renewal opening of the Internet e-commerce shop KURASHI@Science. |
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The Teijin Group opened the Internet e-commerce
store TEIJIN Shop-e on a trial basis in 1999, and in 2002 the Living
Department came to operate this shop. Then in September 2004 as Internet
commerce grew rapidly, a complete renewal of the store was carried
out. Internal applications were taken to select a female shop manager,
and the shop was renewed as KURASHI@science (TEIJIN SELECT SHOP).
After the renewal, steps such as introducing other company's goods
in addition to the current Teijin Group's product as well as point
system and holding housekeeping seminars were taken. Under the motto
'Face to face analog e-commerce,' which emphasizes dialogue with
customers, the number of customers steadily increased. The number
of people accessing the site has increased seven-fold in the past
year, and the number of customers has more than doubled to about
3,500, so that the shop has gotten off to a good start. |
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